Chapter 9

The entrepreneurial spirit based on social values: The digital generation                                             

María Dolores Sánchez-Fernández, Martha Ríos Manríquez

In this work, within the framework of Institutional Theory and based on the socially responsible values, we analyzed the entrepreneurial spirit of the future entrepreneurs of Generation Z, (the digital generation) (Scott, 2013). This was an exploratory and quantitative study developed between January and May in 2016. The data were analyzed using the statistics software SPSS and using a descriptive analysis with a multivariate factor analysis. The objective of this study involved discovering what motivates and influences the future entrepreneurs of Generation Z in the implementation of Corporate Social Responsibility (CSR) practices. The results that present this work, seek to help the institutions to receive a greater rate of return on investment from the actions that influence future entrepreneurs.

User Innovation and the Entrepreneurship Phenomenon in the Digital Economy

Pedro Isaias (The University of Queensland, Australia) and Luísa Cagica Carvalho (Universidade Aberta, Portugal & Universidade de Evora, Portugal)

Projected Release Date: October, 2017|Copyright: © 2018 |Pages: 358

ISBN13: 9781522528265|ISBN10: 1522528261|EISBN13: 9781522528272|DOI: 10.4018/978-1-5225-2826-5

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Description

The digital economy is a main driver of change, innovation, and competitiveness for various companies and entrepreneurs. Exploring developments in these initiatives can be used as vital tools for future business success.
User Innovation and the Entrepreneurship Phenomenon in the Digital Economy is an essential reference source for emerging scholarly research on innovative aspects of design, development, and implementation of digital economy initiatives, highlighting the relationship and interaction between humans and technology in modern society. Featuring coverage on a broad range of topics such as electronic commerce, brand promotion, and customer loyalty, this book is ideally designed for academicians, researchers, students, and managers seeking current research on the digital economy.

Topics Covered

The many academic areas covered in this publication include, but are not limited to:

• Brand Promotion
• Customer Loyalty
• Digital Storytelling
• E-Learning
• Electronic Commerce
• Massive Open Online Courses (MOOCs)
• Taxation