Ramón-Cardona, J., & Sánchez-Fernández, M. D. (2022). From Counterculture to Intangible Heritage and Tourism Supply: Artistic Expressions in Ibiza, Spain. Land, 11(1), 98. http://dx.doi.org/10.3390/land11010098
From Counterculture to Intangible Heritage and Tourism Supply: Artistic Expressions in Ibiza, Spain
1Ibiza Island Council University College of Tourism, University of the Balearic Islands, 07800 Ibiza, Spain2Department of Business, University of A Coruña, 15071 A Coruña, Spain*Author to whom correspondence should be addressed.Academic Editors: Amador Durán-Sánchez and Pedro Cuesta-ValiñoLand 2022, 11(1), 98; https://doi.org/10.3390/land11010098Received: 6 December 2021 / Revised: 31 December 2021 / Accepted: 6 January 2022 / Published: 7 January 2022(This article belongs to the Special Issue Use of Natural and Cultural Resources through Tourism Activity for Regional Development)
1
Ibiza Island Council University College of Tourism, University of the Balearic Islands, 07800 Ibiza, Spain
2
Department of Business, University of A Coruña, 15071 A Coruña, Spain
*
Author to whom correspondence should be addressed.
Academic Editors: Amador Durán-Sánchez and Pedro Cuesta-Valiño
Land 2022, 11(1), 98; https://doi.org/10.3390/land11010098
Received: 6 December 2021 / Revised: 31 December 2021 / Accepted: 6 January 2022 / Published: 7 January 2022
(This article belongs to the Special Issue Use of Natural and Cultural Resources through Tourism Activity for Regional Development)
Abstract
Until the beginning of the 20th century, Ibiza was rural, developmentally lagging, and separate from the modern world. These characteristics made it attractive as a refuge for European intellectuals and artists as soon as communications with the outside world began to develop. The first significant presence of artists occurred in the 1930s, just before the Spanish Civil War. After years of war and isolation, artists returned in a larger volume and variety than before. Other regions also had artistic and countercultural communities, but Ibiza decided to use them as an element of its tourist promotions, making the hippie movement a part of its culture and history and the most internationally known element. The objective of this paper is to expose the importance of art and artists, a direct inheritance of that time, in Ibizan promotion and tourism. The authorities and entrepreneurs of the island realized the media interest they received and the importance of this media impact on developing the tourism sector. The result was that they supported artistic avant-garde and various activities derived from the hippie movement to differentiate Ibiza and make it known in Spain and abroad, creating the myth of Ibiza as an island of freedom, harmony, and nightlife (the current image of the island). View Full-Text
Until the beginning of the 20th century, Ibiza was rural, developmentally lagging, and separate from the modern world. These characteristics made it attractive as a refuge for European intellectuals and artists as soon as communications with the outside world began to develop. The first significant presence of artists occurred in the 1930s, just before the Spanish Civil War. After years of war and isolation, artists returned in a larger volume and variety than before. Other regions also had artistic and countercultural communities, but Ibiza decided to use them as an element of its tourist promotions, making the hippie movement a part of its culture and history and the most internationally known element. The objective of this paper is to expose the importance of art and artists, a direct inheritance of that time, in Ibizan promotion and tourism. The authorities and entrepreneurs of the island realized the media interest they received and the importance of this media impact on developing the tourism sector. The result was that they supported artistic avant-garde and various activities derived from the hippie movement to differentiate Ibiza and make it known in Spain and abroad, creating the myth of Ibiza as an island of freedom, harmony, and nightlife (the current image of the island). View Full-Text
