CB-4: Cambios en las estrategias competitivas de las principales cadenas de supermercados, por Rocío González Sánchez LINK
martes, 22 de diciembre de 2020
viernes, 20 de noviembre de 2020
COLOQUIO INTERNACIONAL MULTIDISCIPLINARIO 2020 DE LA UMSNH, MÉXICO
COLOQUIO INTERNACIONAL MULTIDISCIPLINARIO 2020 DE LA UMSNH, MÉXICO
La Unidad Profesional del Balsas de la Universidad Michoacana de San Nicolás de Hidalgo (UMSNH), convoca a la comunidad universitaria nicolaita y de las diferentes Instituciones de Educación Superior nacionales e internacionales, a participar en la XV edición del Coloquio Internacional Multidisciplinario 2020, a celebrarse el próximo mes de noviembre en la modalidad en línea.
martes, 27 de octubre de 2020
Management of Tourist Destinations: The Expectations of Guests on eWOM Generation in Maldonado (Uruguay)
Management of Tourist Destinations: The Expectations of Guests on eWOM Generation in Maldonado (Uruguay)
1
Department of Business, University of A Coruña, Campus de Elviña, 15071 A Coruña, Spain
2
Center for Marketing and Tourism Research, Catholic University of Uruguay, Av. Roosevelt y Florencia, parade 7 y 1/2, Punta del Este 20100, Uruguay
3
Ibiza Island Council Uni. College of Tourism (Associated with the Uni. of the Balearic Islands), C/Bes, 9, 07800 Eivissa-Balearic Islands, Spain
*
Author to whom correspondence should be addressed.
Sustainability 2020, 12(17), 6825; https://doi.org/10.3390/su12176825
Received: 27 July 2020 / Revised: 19 August 2020 / Accepted: 20 August 2020 / Published: 22 August 2020
(This article belongs to the Special Issue Strategic Planning and Management of Tourist Destinations)
The purpose of this paper is to examine the importance of exceeding the expectations of guests to generate greater satisfaction, in order to offer an unforgettable experience and generate more comments on the Web 2.0 in the context of tourism. Structural equation models were used. The data for the analysis were obtained from a sample of residents of the Maldonado-Punta del Este conurbation (Uruguay), who were asked about their last overnight stay. The proposed structural equation model was tested using the partial least square (PLS) technique. The results show that exceeding the expectations of guests is essential for the clients’ experience and very important for the satisfaction with the stay at the hotel. The generation of online comments (electronic word-of-mouth (eWOM)) is also strongly influenced by emotional experiences. Exceeding the expectations of trained clients and surprising them with new services and experiences is the essence of luxury offers. The main practical implication is that exceeding expectations is the key to eWOM, and this means that managers must be involved in a perpetual process of service innovation. View Full-Text
Keywords: eWOM; management of tourist destinations; strategic planning; Uruguay
lunes, 26 de octubre de 2020
An Empowerment Scale Analysis of Mexican MSMEs: Modeling with Covariance Structures
An Empowerment Scale Analysis of Mexican MSMEs: Modeling with Covariance Structures
by 
María de la Cruz del Río-Rama 1
,
Martha Ríos-Manríquez 2,*,
José Álvarez-García 3 andMaría Dolores Sánchez-Fernández 4
María de la Cruz del Río-Rama 1,Martha Ríos-Manríquez 2,*,José Álvarez-García 3 andMaría Dolores Sánchez-Fernández 41
Business Management and Marketing Department, Faculty of Business Sciences and Tourism, University of Vigo, 32004 Ourense, Spain
2
Finance and Administration Department, University of Guanajuato, Guanajuato 38110, Mexico
3
Financial Economy and Accounting Department, Faculty of Business, Finance and Tourism, University of Extremadura, 10071 Cáceres, Spain
4
Department of Business, University of A Coruña, Campus de Elviña, 15071 A Coruña, Spain
*
Author to whom correspondence should be addressed.
Mathematics 2020, 8(10), 1817; https://doi.org/10.3390/math8101817
Received: 23 August 2020 / Revised: 10 October 2020 / Accepted: 12 October 2020 / Published: 16 October 2020
Trained human capital is a source of incalculable resources, with an impact on the results of companies. For this reason, companies must carefully consider three aspects: empowerment with the consideration of the cognitive state of their collaborators; training and compensation; and fluidity in information sharing. Although granting empowerment to collaborators has been shown to be beneficial for organizations, its adoption has not been popularized. Therefore, it remains a construct that needs to be studied and understood, considering that it is influenced by the organizational culture of companies. In this research, the main objective was to examine the factor structure of the empowerment scale from the perspective of the owner or manager of the micro, small and medium-sized companies of Guanajuato, Mexico; using the dimensions of psychological empowerment; fluidity in information sharing; as well as training and compensation. The methodology is based on the Mathematical Economy; application of mathematical methods to represent theories and analyze problems in economics. This investigation used an exploratory and confirmatory factor analysis (CFA) to validate the proposed measurement scale. The sample is made up of 222 valid questionnaires. The CFA provided evidence that the model that best fits the data is a second-order model made up of two dimensions: self-efficacy and influence on the company’s results, which carry the psychological empowerment construct. These results make clear that although information is necessary to train human capital, cognitive variables are more important in the empowerment of human capital. View Full-Text
Keywords: empowerment scale; confirmatory factor analysis; Mexico
lunes, 22 de junio de 2020
viernes, 19 de junio de 2020
martes, 19 de mayo de 2020
Encyclopedia of Organizational Knowledge, Administration, and Technology (5 Volumes)
Mehdi Khosrow-Pour D.B.A. (Information Resources Management Association, USA)
Projected Release Date: July, 2020|Copyright: © 2021
|Pages: 4000
ISBN13: 9781799834731|ISBN10: 1799834735|EISBN13: 9781799834748|DOI: 10.4018/978-1-7998-3473-1
LINK: https://igi-global.com/book/encyclopedia-organizational-knowledge-administration-technology/242894
Description
For any organization to be successful, it must operate in such a manner that knowledge and information, human resources, and technology are continually taken into consideration and managed effectively. Business concepts are always present regardless of the field or industry – in education, government, healthcare, not-for-profit, engineering, hospitality/tourism, among others. Maintaining organizational awareness and a strategic frame of mind is critical to meeting goals, gaining competitive advantage, and ultimately ensuring sustainability.
The Encyclopedia of Organizational Knowledge, Administration, and Technology is an inaugural five-volume publication that offers 193 completely new and previously unpublished articles authored by leading experts on the latest concepts, issues, challenges, innovations, and opportunities covering all aspects of modern organizations. Moreover, it is comprised of content that highlights major breakthroughs, discoveries, and authoritative research results as they pertain to all aspects of organizational growth and development including methodologies that can help companies thrive and analytical tools that assess an organization’s internal health and performance. Insights are offered in key topics such as organizational structure, strategic leadership, information technology management, and business analytics, among others. The knowledge compiled in this publication is designed for entrepreneurs, managers, executives, investors, economic analysts, computer engineers, software programmers, human resource departments, and other industry professionals seeking to understand the latest tools to emerge from this field and who are looking to incorporate them in their practice. Additionally, academicians, researchers, and students in fields that include but are not limited to business, management science, organizational development, entrepreneurship, sociology, corporate psychology, computer science, and information technology will benefit from the research compiled within this publication.
Topics Covered
The many academic areas covered in this publication include, but are not limited to:
- Algorithms
- Artificial Intelligence
- Artificial Neural Networks
- Big Data
- Cloud Computing
- Corporate Social Responsibility
- Cyber Crime
- Cybersecurity
- Data Journalism
- Datamining
- Digital Marketing
- Fraud Detection
- Fuzzy Conditions
- Health Systems
- Human Trafficking
- Industry 4.0
- Information Overload
- Intellectual Capital
- Management Automation
- Management Support Systems
- Medical Social Networks
- Organizational Performance
- Phishing
- Policy and Ethics
- Smart Grid Technology
- Social Media
Chapter 113
Similarities and Differences between Word-Of-Mouth and electronic Word-of-Mouth
María Dolores Sánchez-Fernández, Daniel Álvarez-Bassi, José Ramón Cardona
To compare both concepts, the causative variables of recommendations generation will be analysed in one of the most important economic activities, the tourism sector. Tourism literature recognizes the importance of emotions, satisfaction and post-purchase behaviour (Bigné, Andreu, & Gnoth, 2005), and diverse studies show emotions as antecedent of satisfaction and behavioural intentions (e.g., Grappi & Montanari, 2011; Han & Jeong, 2013; Yuksel & Yuksel, 2007). Some studies have found a positive relationship between satisfaction and the intention to recommend (Lii & Lee, 2012; Prayag, Hosany, Muskat, & Del Chiappa, 2017), but other authors raise doubts about the existence of this relationship (Dolnicar, Coltman, & Sharma, 2015; Yang, 2017).
viernes, 15 de mayo de 2020
El futuro del trabajo y el Covid-19: el momento de la verdad
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domingo, 10 de mayo de 2020
PLAN CRUZ ROJA RESPONDE: EMPLEO
PLAN CRUZ ROJA RESPONDE
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