Department of Business, University of A Coruña, Campus de Elviña, 15071 A Coruña, Spain
2
Center for Marketing and Tourism Research, Catholic University of Uruguay, Av. Roosevelt y Florencia, parade7 y 1/2, 20100 Punta del Este, Uruguay
3
Ibiza Island Council University College of Tourism (Associated with the University of the Balearic Islands), C/Bes, 9, 07800 Eivissa–Balearic Islands, Spain
*
Author to whom correspondence should be addressed.
Received: 12 November 2019 / Revised: 8 December 2019 / Accepted: 13 December 2019 / Published: 17 December 2019
Abstract
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The objective of this article is to determine the importance of environmental concern on residents’ perceptions and attitudes in the case of the Maldonado-Punta del Este conurbation. To relativize the importance of this concern, economic concern was introduced into the model. Punta del Este is located next to the city of Maldonado, capital of the homonymous department, and is the most important sun and beach destination in Uruguay. For this analysis, a sample of 420 residents from the Maldonado-Punta del Este conurbation was used. The questionnaire contained several items using a5-point Likert scale and a section including socio-demographic questions. Analysis of the data was carried out through Partial Least Squares (PLS) SEM regression. The results suggest that residents form their attitudes towards tourism based on tourism’s economic benefits and socio-cultural costs. Residents of Punta del Este show concern for the environment but not for the economy. This concern is mainly related to the perception of environmental costs, but the causal relationship could be the opposite.
1.Department of Business ManagementUniversity of A Coruña, Facultad de Economía y Empresa s/nA CoruñaSpain
2.Department of Marketing and TourismUniversidad Católica del UruguayPunta del EsteUruguay
3.College of TourismUniversity of Balearic IslandsEivissaSpain
Chapter
First Online:
Abstract
This chapter examines the relationship between residents’ posture towards tourism and the degree of acceptance of sports tourism in comparison to sun and beach tourism, maritime tourism (sailing and cruises), and nature tourism in the case of Punta del Este (Uruguay). The study of residents’ posture is important for the management of tourist destinations. Residents create a posture towards tourism through a cost–benefit analysis based on their perception of economic, social, cultural, and environmental impacts of tourism. The analysis of the data was carried out through partial least squares on a sample of 420 residents in Punta del Este. The fieldwork was carried out between March and August 2016. The main results of the analysis are as follows: the strongest causal relationship is between residents’ general posture and sun and beach tourism, followed by the causal relationship between general posture and sports tourism. The main conclusion is that a more tourism-friendly posture does not imply greater support for any type of tourism, as is the case in this study with regard to nature tourism. There is an important relationship between general posture and the acceptance of sports tourism, and this implies that by improving residents’ general posture, the enthusiasm for developing sports tourism also increases.
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